6 Reasons to Press "Record" at Your Next Business Event

Planning an event for your local Baltimore business is a major undertaking that can be extremely beneficial.  Depending on the type of event you are planning, your business has the potential to gain a lot of exposure, an increase in customers, and of course more sales.

The key to holding a successful business event to promote your business to the community is to engage your potential customers, market towards their needs, and answer all of their burning questions.  Customers want to feel that you care about them, that you are attempting to forge strong relationships with them, and that you can have fun in a professional way. 

But what about those that cannot make your event?  Those that have to work, live too far away, or are unaware your event was even happening?

The answer to this is simple.  Professionally record your business’ event and share it with an even wider audience via your company’s website, social media accounts, and even commercial airtime. 

Let’s take a look at the top ways your Baltimore business can benefit from hiring a professional video production company to film your company’s event.

 

1. It Looks More Professional

Amateur video producers (aka your employees) typically don’t have the necessary skills or experience to produce a professional looking video.  Plus, it is unlikely anyone has the right equipment just lying around ready to be used for a business event.

Video production, even if for a small business event, often requires a lot of comprehensive filming, lighting, audio, and editing skills to pull together something of decent quality.  Hiring the best video production company in Baltimore will guarantee that your event’s best shots are captured and that when it is put together as a final product it will look professional.

 

2. It Will Be More Entertaining

Not only will a video production company have the experience to make your business event video look professional, they will have the know how to shoot the attention-grabbing shots your customers want to see. 

With knowledge about angles, lighting, audio quality, and more, your Baltimore production company will have a trained eye when it comes to filming what will be useful during the editing process. 

Professional videographers will know the right people to film, interviews to capture, B-roll film to add, and the order in which each shot should be taken to get the best final product. 

In addition, since you did your research and hired the best video production company in town, your editors will also have a keen eye for putting together the raw footage taken by the videographer in an appealing way.  After all, boring your potential customers with dry video will not help your business. 

 

3. Your Customers Want Video

The statistics constantly speak for themselves.  People love to consume video footage on a daily basis.  Those viewing video alongside a product on a webpage spend more time viewing the products and are more likely to make a purchase. 

Plus, people are visual.  They want to see your products in action.  They want to see how you interact with potential customers.  They want to get a feel for how you run your business before committing to anything. 

Providing video footage of your company’s event is a true way to represent your business to your target audience.  It is authentic in that there is no script, no planned actors portraying customers, no props or stage setting up ideal conditions.  Rather, you have real life people experiencing what is your brand in real time.  This kind of video production can be very convincing if done properly by a professional video production company. 

 

4. Video Saves Time

What better way to get a lot of information about your business – its employees, products, services, branding, and more – across to your target audience than through video.  In a few short minutes and with an expert touch making it just right, you can share with your potential customers everything that embodies your business. 

There will be no need for customers to read long, drawn out employee biographies, website pages explaining each product, or even the need to make a trip to your brick and mortar store to understand your business. 

With your business event video being splashed across your website and shared across multiple social media networks, more people than ever are going to know if you are a company they want to do business with.  Saving people time is always a plus and can go a long way when it comes to boosting sales.

 

5. It is Great for Email Marketing

Integrating your business event’s video into your email subscriber’s newsletter is great for a variety of reasons:

• It shows those that didn’t attend what you have to offer customers just like them.
• It personalizes your company in a friendly way.
• It makes your business stand out from the rest of the emails people receive daily that just have texts and links to more text.
• It can spark interest in a new customer and make them want to know more about your company.
• It helps enhance brand recognition.

In the end, using videos that capture your business event can lead to higher click-through rates, more conversions, and ultimately more sales either online or in-store.

 

6. Video Prepares You for What Will Soon Be the Norm

Implementing video techniques, whether they be of your business event, a product demonstration, or even a corporate video meant to recruit new employees or inform customers about your company’s brand, will help prepare you for what will soon be a regular occurrence.  That is, video will soon play a role in most people’s everyday lives.  Optimizing video to play on mobile phones and smaller devices will be a requirement of all businesses in order to stay ahead of the competition. 

By employing a Baltimore video production company now to film your business event, you will have a head start on those that are still toying with the idea of video marketing. 

Adding your event’s video to your company’s website will appeal to your site visitors.  Especially if they are not used to seeing video on their favorite brands’ websites.  And, if you decide to take video production one step further by creating a video commercial, you will already have a feel for what the video production process is like and how you want your company represented to your target audience.

 

Final Thoughts

If you are interested in finding out how Baltimore’s best video production company, Sheffield Audio-Video Productions, can help you record your upcoming business event on location, give us a call today.  Let us help you share with your target audience, perhaps those that could not make it to your business event, what your company is all about.  Show them that you care about their business, you are an industry expert, and what solutions to their problems your business has.

With industry professionals experienced in the technical, marketing, and creative aspects of video production, Sheffield can help film an engaging and professional business event video that your company can share across many platforms.  So, call today.  Your business’ success may hinge on producing high quality video.