No matter what your business is trying to sell, promote, or share with customers, chances are high that you are not the only one in D.C. doing it.  This makes for tough competition, especially in over-saturated industries.

The key to really standing out among your competition—at least when it comes to producing a video commercial—is to communicate with your audience in a way that no one does.  You must stake your claim as the best in the business, tell your customers why you’re the best, and do it in a memorable way so that they come to you when they are in need of the products or services you provide.

Luckily, with a little creativity and effort, and the help of a D.C. video production company, you can stand out in a sea of companies all vying for the same people’s business.  Let’s take a look at the top 5 ways to make your business stand and start boosting sales today.

 

1. Differentiate Your Product or Service

Chances are that whatever product or service you are selling, especially in a large metropolis like Washington D.C., several other companies are selling the same thing.

So how do you convince potential customers that your product is the best and that they should spend their cash in your store?

You must differentiate yourself from the rest of the pack.  Here are some tips for making a seemingly common product or service stand out from the crowd:

• Put a unique spin on your product or service:  Is your product or service trendy?  Well, convince your customers it is and tell them why yours is better than the rest.  This can be done during your video commercial, in your online advertisements, and even in-store.  For instance, try adding a warranty to your product, making it more valuable and useful to your customers. 
• Change the packaging:  Sometimes all it takes is a packaging change to make your product or service stand out.  For example, often women’s bodybuilding supplements come in traditional pink and black colored packaging.  By bucking tradition and branding your product with more neutral colors, you will draw attention to your product and revitalize an industry that is full of similar products.
• Name your product:  Stating the name of your products helps those watching your video commercial remember you.  After watching your commercial, the details should be clear in the viewers’ minds—your company name, what you sell, the benefits of using your product, and where they can get it.  Adding a powerful name will increase the chances your customers will remember you come shopping time

 

2. Consider Your Commercial Title

If you are marketing your video on a platform like YouTube, a catchy video title will help you stand out.  Stay away from generic, obvious titles that simply inform the viewer of what they will see.  

Instead, catch their attention while also incorporating thoughtful, relevant keywords into the title.  This way, you will be indexed on popular search engines, such as Google, and be more likely to land on the first page when someone searches for a product similar to yours.  (Just be careful not to go overboard with your keywords; Google may actually penalize you for that.)

 

3. Carve Out a Niche in the Market

You know the old phrase, “I know a little about a lot”?  Well, forget it. 

Your new phrase should be “I know a lot about a little” when it comes to your business.

 

Customers want to hear from someone they can trust before they spend their hard-earned money on a new product.  Watching a generic video commercial about a store full of different products is not going to give your audience the impression you know that much about anything. 

It’s better to specialize in niche markets and become an expert in that field.  Better yet, offer what your competitors aren’t, so customers have a reason to check YOU out.  Plus, you’ll capture a larger market share as you become the leader in your small, yet effective, niche.

 

4. Make a Guarantee

Customers love to know that if something they buy doesn’t work out the way they expected, they can get their money back – no questions asked. 

If you are considering producing a commercial, it is important you hire a full-service production company in Washington D.C. that can produce your video from start to finish.  Tell the scriptwriter that you want to include a customer guarantee and a strong call to action.  Your guarantee should be stronger than any other D.C. businesses selling similar products. 

Chances are, you already offer a guarantee to your customers ‒ most reputable companies do.  The problem is, the guarantee is rarely stated outright in advertising materials, such as in video commercials, leaving customers searching for a product that is guaranteed to work as advertised.

 

5. Emphasize Customer Service

 

Another way to differentiate yourself is by the level of customer service you provide.  In the social media age, with a world full of “Yelpers,” don’t let poor customer service take your company down.

Show appreciation for your customers by offering them more than is expected.  Offer them bonus products or a special deal for their next purchase. 

You can take your commitment to customer service even further by applying these lessons from Nordstrom to all areas of your business—and definitely be sure you highlight them in your commercial:

• Build a strong relationship with your customer
• Enable a unique shopping experience ‒ whether in-store, online, or over the phone
• Help your customers find what they are looking for
• Make the checkout process quick and painless

 

With a little bit of good judgment and a whole lot of excellent customer service, reiterated in your commercial video, you will experience an increase in sales ‒ and lots of happy customers.

 

6. Use Professional Video Production Services in D.C.

If you want your commercial to really stand out, it is crucial that you include skilled video production experts as a part of your marketing plan.

With superior technology and equipment, years of experience, a knack for marketing, and of course, a professional touch, a video production company, such as Sheffield Audio-Video Productions will have your products flying off the shelf in no time.

 If you are looking to stand out in the competitive D.C. marketplace, and you have thought about utilizing a video commercial to enhance your overall marketing strategy, give the video production experts at Sheffield a call.  They know what it takes to stand out from competition and make a name for yourself.  Further, they understand the power a stellar video commercial can have on your company’s sales. 

Call Sheffield Audio-Video Productions today and discover how they can help your company set itself apart.