As “how to” videos rise in popularity online, it is important for your company to get a jump on creating a strong product explainer video that will showcase your product’s best features and  really resonate with your target audience.

With the right Baltimore video production company, you can create buzz around a new product or find new customers for an existing product.

Today, we will take a look at how to make a stellar product explainer video for your Baltimore business and how you can incorporate it into your marketing strategy to start boosting sales.

 

What Makes a Good Explainer Video

A good product explainer video is a short video clip that introduces your company, touches on a specific issue your target audience experiences, and highlights how your product can make their lives easier by resolving that issue.  These videos use both verbal and visual cues to engage viewers, teach something of value, and encourage viewers to make a purchase with a strong call to action.

You can find lots of exceptional explainer videos already online that you can draw inspiration from for your company’s own “how to” video.  The most effective videos will focus on:

1. The problem:  Identify the problem that your customers are having
2. The solution:  Introduce your product as the answer to that problem
3. How the product works:  Explain how your product works and how to use it
4. A “Call to Action”:  Instruct your customers what to do next, and make it easy for them to do so

Every product explainer video should follow this general outline in order to be effective and convincing.

With that said, let’s look at some best practices for your product explainer video.

 

Step 1: Use a Baltimore Video Production Company

The first thing you should do is enlist the help of your favorite Baltimore video production company.  The right production company will be able to help you:

• Clarify your vision for your company’s video
• Draft a script that addresses the four focus areas mentioned earlier
• Film your video
• Edit the final product and include quality voiceovers and visuals

With video consumption among online users increasing 800% over the last 5 years, your company cannot afford to overlook explainer videos.  However, any old video won’t cut it.  In order to compete with similar products available to consumers, you need professional help.  

 

Step 2: Take Time to Draft a Thoughtful Script

Since explainer videos are short, it is important that you get all of the required information into the script you want to convey to your audience, without cramming too much in and seeming chaotic.  It helps to have a third party, such as your Baltimore video production company, write the script.  They can take a look at your business as a whole and present your message clearly.

Many professional product video production companies will work with you to draft a script for your product video and help you narrow the focus of your video.  

When drafting your explainer video’s script, it is crucial to highlight the benefits your product will provide customers who ultimately decide to make a purchase.  Don’t just talk about the product’s features, show viewers how the product will add value to their lives.

 

Step 3: Focus on Voiceovers and Visuals

 

Product explainer videos include voiceovers and visuals to introduce products to viewers.  When it comes to a video’s audio, high quality is the only way to go.  Poor audio can ruin an otherwise excellent video, which is why high-quality audio is worth the investment. 

A professional video production companies—with a state-of-the-art recording studio, modern equipment, and industry experts—will emphasize audio when creating your video.  They will be able to produce a great sounding video that resonates with your audience.

Additionally, visuals play an important role in your explainer video’s success.  People are drawn to visuals and if used properly, they will engage viewers and hold their attention.  And an engaged viewer is more likely to purchase your product.

The key to using visuals in your product explainer video is to illustrate your overall vision and reinforce the message in your script.  But don’t overdo it—too much visual stimulation can distract from your video’s message and cause viewers to lose sight of what their next steps should be.

 

Step 4: Don’t Forget the Music

Music can evoke all types of emotions and is a great way to engage viewers. But make sure that the emotions you evoke align with the message of your video.

It is best to let a professional production company help you select music for your product explainer video.  Professionals are trained to mix, master, and compose music in an appealing way.  By using state-of-the-art equipment, a trained ear, and the best editing software, a professional production company will be able to match the right music to your video.

 

Step 5: Have a Post-Production Plan

It is easy to get excited about launching your company’s product explainer video but launching your video is just the beginning.  To capitalize on your video’s impending success, you need to have a post-production plan.  Here are a few things to consider:

• Have a third party host your video: If you are hoping to launch your product video online, you need to host it on a reputable online video platform.  Brightcove, Vimeo PRO, and Wistia are popular choices to consider.
• Research your audience:  On the other hand, if you are looking to launch your video on television, it is important to understand who your audience is, when they will most likely view your video, and which channels your target audience will likely be watching.
• Have a marketing plan:  This includes posting your video to your company’s website  and social media platforms, sending an email to your loyal subscribers, and presenting it at any events your company attends.

 

Final Thoughts

Creating a product “how to” video is one of the most effective ways to introduce your product to a larger audience, as long as you remember to:

• Address your customers’ problem
• Explain how your product will add value to their lives
• Make your video engaging

By hitting all of these targets, you are sure to experience measurable results in the form of increased revenue and visibility for your brand.

In the end, your product explainer video should be about more than your product.  It should be about the viewer experience and creating a reputable and visible brand.

If your business is in the Baltimore area and you are looking for a trustworthy, affordable, and professional video production company to produce your product explainer video, consider contacting Sheffield Audio-Video Productions.  With successful and experienced industry professionals working with you from start to finish, you can rest assured that your product explainer video will be a hit with everyone that sees it.